Sociologist and consumer expert, Lighthouse Cph, Denmark.

Eva Steensig, Master of Sociology from University of Lund and 15 years experience with strategies built upon consumer and societal understanding through communication strategy, brandbuilding, business strategy, innovation and futurology. Eva has developed a rare ability to identify market opportunities based upon her operational and precise understanding of the present and the near future among consumers and societies.

Throughout her entire professional life Eva has been focused on understanding societal and consumer dynamics and has the rare ability to transform this knowledge into the distinct, outstanding and profitable strategies.

Having spend 12 years at DDB as Executive Planner Eva has an impressive record of international brand and business experience which led her to found Lighthouse Cph A/S.

The last 8 years Eva has been focused on developing methods to understand and capitalise on change among consumers and in society, which exceeds what is commonly known as futurology.

At DDB Eva developed DDB Signbank, which was a unique method to understand changes in society and what will become dominant behaviour of the near future. This method she implemented in 60 offices throughout the DDB network.

In 2007 Eva founded Lighthouse Cph A/S, which specialises in advising leading Nordic and European companies about opportunities and threats in the near future based on groundbreaking methods of futurology. Besides this, she is a sought for business speaker and expert in the media.

Eva has worked with companies like McDonald’s, Carlsberg, Volkswagen, Vin & Sprit, Norsk Iskrem, Philips, Anthon Berg, Sony, Henkel, Microsoft, Coloplast, Danisco, Danske Bank, Carlsberg, Forbrugerstyrelsen, TV2, DR, Visit Denmark, HTH, RSA and many many others.

Website: lighthouse-cph.com